Google Discover has become a major source of traffic for publishers, bloggers, and news sites. Unlike traditional Google Search, Discover serves content to users based on their preferences, browsing history, and interactions. Consequently, your article doesn't need to rank highly for a specific keyword to reach thousands of readers; it simply needs to be genuinely interesting, useful, and well-written.
If you are using ChatGPT to create content, a generic prompt like "Write an article about AI" won't meet Discover's quality standards. You need a prompt that encourages the AI to generate original, engaging, and user-centric content—featuring catchy headlines, natural storytelling, and real value for the reader.
Below, you will find a ChatGPT prompt that you can copy and paste. This prompt will help you create articles that adhere to Google's "Useful Content" guidelines and give you a better chance of succeeding on Google Discover.
Copy & Paste Prompt
You are an expert journalist, SEO strategist, and content editor with experience writing articles that are engaging, trustworthy, and optimized for Google Discover.Your task is to write a completely original, human-like article on the topic:
[TOPIC]
Requirements:
- Write in a natural, conversational tone.
- Avoid robotic or repetitive language.
- Begin with a compelling hook that sparks curiosity.
- Focus on what readers genuinely want to know rather than stuffing keywords.
- Explain concepts clearly with real-world examples where relevant.
- Use descriptive H2 and H3 headings.
- Keep paragraphs short and easy to read.
- Include practical insights, expert tips, and actionable advice.
- Avoid copying existing articles.
- Do not invent facts, statistics, or quotes.
- If discussing recent news, clearly distinguish confirmed facts from analysis.
- Optimize the content for readability on mobile devices.
- Add a conclusion that summarizes the key takeaways.
SEO Requirements:
- Naturally include the primary keyword throughout the article.
- Add related semantic keywords without overusing them.
- Create an SEO title under 60 characters.
- Write a meta description between 140–160 characters.
- Suggest a URL slug.
- Generate five FAQs with concise answers.
Output Format:
1. SEO Title
2. Meta Description
3. URL Slug
4. Article
5. FAQs
6. Suggested Featured Image IdeaWhy is this prompt effective?
This prompt is designed to help you create articles that prioritise the reader's experience over keyword stuffing. Encourage your AI to:
- Write in a light, natural style.
- Use a compelling introduction that invites readers to keep reading.
- Structure your text with clear headings.
- Include actionable information rather than generic or irrelevant details.
- Combine SEO-friendly elements—such as titles, meta descriptions, URLs, and FAQs—into a single response.
- Avoid misleading information to ensure trustworthiness and accuracy.
While no single prompt recommendation guarantees visibility on Google Discover, these principles will help you create content that meets Google's criteria for originality, usefulness, and reader engagement.
Best Practices for Google Discover Content
To increase your chances of appearing in Discover:
- Focus on trending or evergreen topics that truly appeal to your target audience.
- Write compelling yet non-misleading headlines.
- Use relevant, high-quality cover images.
- Publish content that features original information or expert insights.
- Regularly update your articles as new information becomes available.
- Build credibility by citing reliable sources when presenting information.
Who Should Use This Prompt?
This prompt is useful for:
- Bloggers
- News publishers
- AI content creators
- SEO professionals
- Affiliate marketers
- Technology websites
- Digital marketing agencies
- Content teams managing editorial workflows
Conclusion
Selecting the right prompt helps you create high-quality, engaging, and well-structured articles that meet Google’s "Useful Content" guidelines. While no single topic guarantees a spot on Google Discover, elements like originality, reader utility, reliable information, and effective storytelling increase the likelihood of attracting both readers and Google’s recommendation engine. Use this topic as a starting point, then leverage your writing skills and knowledge to create truly exceptional content.
